Zuru appoints new Executive Creative Director 

Playtime AI

Stu Mallarkey named new Executive Creative Director in ambitious “next chapter” for Zuru

Zuru Group has appointed Stu Mallarkey as its new Executive Creative Director, marking a pivotal moment in the company’s evolution from product disruptor to global brand builder.

With a creative agency background, Stu brings a proven track record of delivering culturally resonant, globally recognised, digitally oriented work. He will lead a newly formed internal creative agency function, tasked with elevating social and content creative output, filling feeds around the world with the best thumb-stopping ideas for Zuru’s brands across all categories, from toys to FMCG.

Bigjigs

Nick Mowbray, Co-Founder, Zuru, said: “We built Zuru by refusing to accept that incumbents couldn’t be beaten – moving faster, thinking bigger, and backing ourselves. The next chapter is about turning that same energy into brands the world genuinely falls in love with. Stu is one of the most talented creative minds out there, and bringing him in is a clear signal of how serious we are about becoming one of the great brand-building companies of our generation.”

The appointment comes as Zuru enters what it calls a new phase of growth, with an increased focus on building culturally relevant, globally recognised brands and placing creativity at the heart of its future strategy.

“This is an epic opportunity,” said Stu. “The chance to help build and shape world-famous brands that live in social and culture is incredible. The ambition, scale and energy at Zuru is infectious, and I can’t wait to build something that can redefine what an internal creative agency can look like.”

Receive the latest news
to your inbox

Toys n Playthings Logo
This field is required.

We’ll never send you spam or share your email address.
Find out more in our [link]Privacy Policy[/link].