Licensed sets featuring the hit BBC Studios property will launch from summer 2027
Magna-Tiles is partnering with BBC Studios the bring beloved animated series Bluey into the world of magnetic building sets.
The licensing agreement will see products arriving in summer 2027, capturing the playfulness of Bluey and her family. By blending Bluey’s iconic storytelling with the tactile, open-ended magic of Magna-Tiles, children will get to recreate their favourite episodes with character figures from the show or combine them with their existing tiles to dream up new games, all while developing essential skills through Magna-Tiles’ ‘Meaningful Play’ experience.
“This partnership is a dream come true for Bluey fans, like us, everywhere,” said Michael Valenta, President at Magna-Tiles. “At our core, we believe in the power of ‘Meaningful Play,’ and nothing embodies that spirit better than Bluey. As the leader in Junior Building Sets, we’re incredibly excited to bring together the original magnetic building brand with a top preschool property, further strengthening our commitment to inspiring creativity and imagination during the important early years. We can’t wait to see how children use Magna-Tiles to build the Heelers’ favorite places, create their own adventures, and bring the world of Bluey to life!”
Suzy Raia, EVP, Global Consumer Products at BBC Studios, added: “The love for Bluey continues to grow among families worldwide, and with partners like Magna-Tiles, the sky’s the limit. The new Magna-Tiles offerings will provide a unique opportunity for kids to immerse themselves in Bluey’s imaginative, play-filled world, helping to spark their creativity while they build key developmental skills. We’re delighted to join forces with Magna-Tiles and build an even bigger Bluey world together.”
