Roleplay toy manufacturer Casdon has announced that it has become the exclusive distributor for My Vibe in the UK.
Manufactured by Toy Networks International (TNI), My Vibe is a range of make-your-own premium fashion mini bags, described as completely unique in both play pattern and design, and on trend, with a patented fold and clip design for clean, easy, and no-mess construction.
The finished result is a stylish, premium mini fashion bag with customisable accessories and charms. With a core target audience of six- to 12-year-olds, the products aim to encourage creativity and self-expression, featuring vibrant colours and unique designs to inspire fun and personalised fashion experiences for young trendsetters.
Casdon will use its headquarters in Blackpool to execute sales and distribution of the new collection, alongside its own portfolio. This is a pivotal moment for the brand, which is celebrating its 80th anniversary this year, as it marks a new category for the business and the first time it has partnered with a manufacturer as an official distributor.
Eleanor Connolly, global head of sales and marketing at Casdon, said: “Partnering with TNI and its My Vibe brand is a big step in our growth journey. Its strong understanding of the kids’ accessories market and its creative approach to style and self-expression are closely aligned with Casdon’s values.”
Rob Abrahams, director and co-owner of TNI, said: “My Vibe fashion bags are where art and craft meet fashion. It’s all about celebrating personalities through premium, fashionable, colourful bags and charms that allow every child, teen, and style lover to make their look truly unique. Launching this incredible range in the UK (and globally) for the first time, we’re very excited to partner with Casdon as a fellow brand rooted in learning and expressing yourself through play.”
Eleanor added: “We know toddlers and younger children love to mirror the grown-ups’ world, but we’re also aware that this continues throughout childhood. We’re excited to be able to reach a new demographic for Casdon, and bring even more ways for children to learn and express themselves through creative play.”
Call: 01253 766411.
Email: uk@casdon.com
Visit: www.casdon.com
