Applications for UK Pavilion at Spielwarenmesse 2027 now open

Spaces in the prestigious UK Pavilion are limited and in high demand, with early booking encouraged 

UK toy companies are now invited to apply to be part of the prestigious UK Pavilion at Spielwarenmesse 2027, the world’s biggest international toy fair held annually in Nuremberg, Germany. 

The UK Pavilion, where Toys n Playthings is proudly represented, will once again be ideally positioned at the entrance of Hall 12 for 2027, offering participating companies exceptional visibility and a prime opportunity to connect with high volumes of international visitors from the moment they enter the hall.

“Spaces are limited and in high demand. UK companies interested in taking part in this unique opportunity are encouraged to register their interest as early as possible”

Spaces are limited and in high demand. UK companies interested in taking part in this unique opportunity are encouraged to register their interest as early as possible. Contact Stuart Whitehill at stuart@overseasfairs.co.uk for further information on how to apply. 

Companies joining the UK Pavilion benefit from comprehensive support both in the lead-up to the event and throughout the show itself. Experienced staff are on hand to guide exhibitors through all aspects of participation, ensuring a smooth and successful experience.

The Pavilion also features a private lounge, meeting, and refreshment area—providing a welcoming space for networking and business discussions. In addition, the dedicated team offers on-site assistance with a wide range of practical needs, including shipping logistics, translation services, intellectual property rights (IPR) guidance, and even restaurant bookings—ensuring exhibitors can focus fully on maximizing their time at the show.

“Toys n Playthings is proud to be part of the UK Pavillion at Nuremberg Toy Fair,” said Toys n Playthings editor Rhys Thomas. “It’s ideally positioned for passing footfall and hosts some of the UK’s brightest toy companies. Our thanks to Stuart Whitehill and his brilliant team for their support in the run-up and throughout the fair each year.” 

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