Launched earlier this year, Different is growing its offering with the addition of Dulcop licensed bubble products, including Bluey, Hello Kitty, Paw Patrol and Disney lines
Different Toys has entered into a distribution deal with Italian manufacturer Dulcop to represent its Bubble World brand in the UK and Ireland.
Effective immediately, Different will launch a specially curated range of licensed bubble tubs featuring some of the world’s most popular children’s characters – just in time for the summer season.
The agreement represents a significant expansion for Different, which launched earlier this year as the exclusive distributor of German wooden toy brand small foot.
Sabrina Hayhoe, Different’s Head of Sales and Marketing, said: “We have been exploring ways to grow Different’s portfolio of brands and are excited by the opportunity to partner with Dulcop and bring their bubble tubs and bubble machines to the UK. With a focus on launching with some of the strongest licences in the Bubble World catalogue, we are confident we have a fantastic offering and can’t wait to present the bubbles to retailers. We can move quickly to ensure customers receive stock for the summer months and we are also looking forward to developing the range in the future and drawing on Dulcop’s many years of expertise in innovative bubbles manufacturing.”
The initial Bubble World collection arriving into the UK will focus on the 60ml size bottles available in CDUs of 36. Dominated by character licences to make an impact in the pocket money and impulse purchase space, the first delivery of stock includes preschool favourites Bluey, Paw Patrol and Peppa Pig, on-trend brands Sonic, Gabby’s Dollhouse and Hello Kitty, as well as a strong Disney selection with Stitch, Disney Princess and Marvel.
Continuing the Disney theme, another launch highlight will be Toy Story 5 bubbles, timed perfectly to coincide with the new movie release in June. Made in Italy and with a commitment to safe and ethical manufacturing, the Bubble World solution is 100 per cent microbiologically tested, gluten free, paraben free and hypoallergenic and each bottle comes with a maze puzzle in the top for added play fun.
Simona Fontanella, Business Development Manager at Dulcop, added: “We have been impressed by the passion the Different Toys team has shown for our Bubble World brand and how committed they are in sharing our vision of bringing Dulcop’s high-quality bubbles to market in the UK. We look forward to supporting them and their customers in this new venture and to watching the brand grow.”
For more details on the Bubble World range, contact sabrina@differenttoys.co.uk.
