Fizz Creations has struck a global licensing deal with Libertas Brands on the Fuggler franchise, adding the wonderfully weird character brand to its fast growing lineup of digital games, collectibles and pop culture products.
From 2027, Fizz will develop and distribute a full Worldwide Fuggler collection, pairing the brand’s trademark mischief with Fizz’s own knack for playful product design. The launch spans key markets globally including the US, UK, Europe and international territories.
The partnership extends Fizz’s expansion across digital gaming, pop culture and social play, building on its arcade-game roots with reimagined tabletop classics and character-led entertainment.
Zoe Ryan, Head of Marketing at Fizz Creations, told Toys n Playthings “Securing the global Fuggler licence is huge for us. It’s proof we’re building toward being a genuine worldwide leader in gaming, pop culture and social play.
“Fuggler and Fizz just click. Neither of us takes ourselves too seriously, and that’s given the team room to run wild, from digital gaming to golden chasers, Fart Machines and Whoopee Cushions. The USA is our big opportunity, but this is a global launch, and we can’t wait to get it in front of retailers and fans everywhere from 2027.”
Caleb Paullus, Chief Creative Officer at Libertas Brands, added: “Fugglers aren’t supposed to behave, and Fizz gets that. They’ve leaned into the weird, the funny and the collectible to make something that feels truly Fuggler. Can’t wait for fans to hunt down that Golden Fuggler.”
The full collection previews to retailers, distributors and media at LA Toy Previews, 14–23 September 2026, 1960 Grand Building, Suite 810, El Segundo, CA. To book an appointment, contact Jill Kimbrough, Director of Sales USA: jill.kimbrough@fizzcreations.com.
