Hasbro has announced a multi-year extension to its agreement with Disney to continue creating toys and games for Disney’s Star Wars and Marvel brands. It allows Hasbro to continue developing and manufacturing toys, collectibles and board games.
Tim Kilpin, president of toys, board games, licensing and entertainment at Hasbro, said: “It’s an honour to be able to deepen our relationship with Disney Consumer Products to create even more magical play experiences for consumers across the globe. Star Wars and Marvel provide an extensive array of captivating content that gives us an unlimited trove of fresh ideas to create from. Our collaboration spans more than half a century.”
“We look forward to continuing to collaborate with Hasbro to evolve our expansive portfolio of Star Wars and Marvel toys”
Paul Gitter, executive vice president of global brand commercialisation at Disney Consumer Products, said: “We look forward to continuing to collaborate with Hasbro to evolve our expansive portfolio of Star Wars and Marvel toys that bring these iconic adventures into daily life. From must-have collectibles to Lightsaber toys, we aim to push the boundaries of creativity to deliver innovative products and engaging play experiences that bring our fans closer to their favorite stories and characters.”
The agreement allows Hasbro to develop a wide range of products for families and fans of all ages. This includes bringing characters from the Star Wars galaxy to life in action figure form through the highly popular lines, the Black Series and the Vintage Collection, as well as engaging new generations of fans.
In addition to continuing its toy and games development with Disney, Hasbro also maintains its separate licensing arrangement with Disney that brings iconic Marvel characters into the Magic: The Gathering trading card game.”
