The Merry Hill, Birmingham location marks the first Ebebek store outside the South East
International baby and parenting retailer Ebebek has continued its UK expansion with the opening of a new store at Merry Hill, Birmingham.
It is the brand’s first location outside the South East and a significant next step in its national growth strategy. The retailer secured a prime 9,689 sq ft space at the West Midlands shopping and leisure destination, adjacent to Asda in the Lower Mall. The new store will bring Ebebek’s one-stop parenting offer to families across the region, with quality products spanning car seats, pushchairs, nursery furniture, clothing, toys, feeding and weaning, alongside a wide range of leading baby and parenting brands.
Faruk Giray, UK Country Director at Ebebek, said: “Opening at Merry Hill, Birmingham is an important milestone for Ebebek as we take our stores beyond the South East for the first time. We know preparing for a baby and navigating the early stages of parenting can feel like a minefield, especially for first-time parents, so our aim is simple: to bring quality products, genuine value for money and knowledgeable support together in one place.”
Across its wider offering, Ebebek carries more than 7,000 products in 11 categories, including toys, baby clothing, travel essentials, nursery furniture, feeding, and bathing. Its in-store Babyologists provide trusted guidance to help parents make informed purchasing decisions, while Click & Collect, UK delivery and the brand’s loyalty programme support a seamless shopping experience both in-store and online.
At the heart of Ebebek’s proposition is its aim to give parents practical confidence at every stage of early childhood. Supporting families from birth to four years, the retailer brings together quality products, value for money, expert guidance and dedicated after-sales support.
