Award-winning content creation, distribution and licensing studio One Animation has secured a new deal with Argos for its hit CG-animated property Oddbods.
Starting this month, an exclusive range of Oddbods merchandise spanning plush, apparel and dress-up will be launched at Argos and Sainsburyâ€™s stores and online.
The phased roll-out will kick off with the launch of Pogo and Fuse plush from Posh Paws. This will be followed by kidsâ€™ pyjamas from Misirli featuring all the Oddbods characters, and Pogo and Fuse dress up costumes from Rubies by October. One Animation will support the partnership with a social media and influencer campaign.
“This deal with Argos marks a significant milestone in our UK strategy for Oddbods, as we launch the brand into one of the leading retailers in the country and make Oddbods merchandise even more accessible for local fans”Sashim Parmanand, CEO at One Animation
Sashim Parmanand, CEO at One Animation, said: â€œThis deal with Argos marks a significant milestone in our UK strategy for Oddbods, as we launch the brand into one of the leading retailers in the country and make Oddbods merchandise even more accessible for local fans. This is just the start of our exciting partnership with Argos, as customers will also be treated to additional online experiences and activations in October – watch this space!â€
Oddbods is a three-time Emmy Award-nominated, non-dialogue comedy featuring seven pals. Together, despite their differences, they survive the perils of everyday life, unintentionally turning ordinary situations into unexpected and humorous events.
One Animation is officially recognised by YouTube as a digital influencer with the Oddbods series alone garnering 28 billion views across digital platforms, and 28 million subscribers on YouTube. In the last five years, the company has been nominated for more than 25 international awards, including three Emmy nominations for Best Kidsâ€™ Animation. The company also has an extensive footprint across retail, gaming and theme parks that includes strategic partnerships with Amazon, Walmart, Google, and SEGA.