The pop-up shop and themed activity space celebrate the release of Paw Patrol: The Dino Movie, coming to cinemas 7 August
To celebrate the release of Paw Patrol: The Dino Movie on 7 August, Paramount Products & Experiences and the Natural History Museum have teamed up to create a pop-up shop and free themed activity space, running from 24 July until 31 August.
Ruth Henriquez, Vice President of Products & Experiences, Paramount EMEA, said: “Paw Patrol resonates with families all over the world, and PAW Patrol: The Dino Movie expands that world in a way that feels fresh, playful and full of discovery, with all the excitement of a big summer release. Our collaboration with the Natural History Museum creates a journey that goes beyond the screen, connecting fans with the world of the film through storytelling, retail and the kind of hands-on adventure that makes the brand so beloved.”
The whole family can step into the Paw Patrol: The Dino Movie pop-up, with a range of activities and themed products bringing the adventure to life. Visitors can browse and shop Paw Patrol and PawPatrol: The Dino Movie products, from Spin Master toys, games and Tonies characters to books, apparel and homeware. The pop-up also features a range of interactive elements.
Claire Bevan, Head of Retail and Customer Contact at the Natural History Museum, said: “We are so excited to see the delight and wonder our collaboration with the Paw Patrol brand will hopefully bring to its young fans this summer. At the Museum, we’re committed to creating advocates for the planet, and of course we’re famous across the world for dinosaurs! Fictional franchises can provide a brilliant gateway for curious minds to learn more about the natural world, and we know that Paw Patrol holds a very special place in the enquiring minds of little ones too, so this crossover really is the perfect summer adventure.”
