Wow! Stuff’s First Edition model was a sell-out at Pokémon Center UK and is a hit at Smyths Toys
Wow! Stuff has reported early sales success for its Pokémon Pikachu Puppetronic.
The First Edition model sold out on the official Pokémon merchandise store, Pokémon Center UK, and Smyths Toys Superstores also said the launch was one of its strongest product launches in recent history, according to Wow! Stuff.
Kerry Tarrant, Head of Brand and Marketing at Wow! Stuff, said: “We knew Pikachu Puppetronic was special the moment we saw fans interact with it for the first time. The initial fan reception was extraordinary, but to see that momentum continue into Smyths at such scale has been phenomenal. It demonstrates the power of combining world-class licensing with genuine technological toy innovation.”
Developed under official license from The Pokémon Company International, Pikachu Puppetronic brings the iconic Pokémon to fans using Wow! Stuff’s award-winning RealFX technology.
Wow! Stuff says additional production runs are now underway to support UK independent retailers, with further international expansion planned later this year.
