From 2 to 6 February, the international toy industry will finally meet in person again at the Spielwarenmesse trade exhibition in Nuremberg.

Christian Ulrich
Christian Ulrich

According to show organiser Spielwarenmesse eG, the response to the upcoming event has been ‘encouraging to date, even if the current trend in the pandemic in Germany has also thrown up questions among trade fair participants’.

To ensure that everyone who attends can enjoy a safe trade fair experience, Spielwarenmesse eG is providing regular updates on its robust protective measures.

Christian Ulrich, spokesperson for the executive board of Spielwarenmesse eG, said: “The hygiene concept we have developed with the health authorities and venue operator NürnbergMesse will ensure that the Spielwarenmesse is held under safe conditions.

“Thanks to the generous hall layouts and continuous supply of fresh air, the circumstances are comparable to those in retail. Overall, the number of attendees in the exhibition centre covering 170,000sq m (as per today) is 80% of that of the last event held in 2020. More than 1,800 exhibitors from 64 countries have confirmed they will participate. The fall in exhibitor numbers is partly attributable to travel restrictions in Asian countries.”

He added that Spielwarenmesse eG is constantly monitoring the latest regulations in Germany. “With two months to go, we are gearing up for a 2G concept (which means access only for those who are fully vaccinated or recently recovered). Even if these restrictions are not lifted, we can still ensure that the Spielwarenmesse is a smooth event under those conditions. This would only have a minor impact on the international participation: according to the Spielwarenmesse’s international representative network, the vaccination rate among exhibitors and visitors wishing to come to Nuremberg is exceptionally high.”

Given the special situation, trade visitors can only purchase one-day tickets online. There will not be any ticket counters at the exhibition centre. Admission screening and sanitiser stations will further increase on-site safety. Testing will be offered at the exhibition centre, frequently used surfaces will be regularly disinfected, and the catering concept also meets the applicable legal requirements.

The safety and hygiene measures are being frequently updated in keeping with the current situation and can be viewed at

Christian concluded: “Given the precautions and measures we are taking, we firmly believe we can host a successful Spielwarenmesse that will serve to further boost the industry.”

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