Closing date for first-time exhibitors set for 31 July – New special zone: Area for Service Providers in Hall 3A

Trade fairs are all about finding new business partners, meeting customers face to face and experiencing products with all the senses. Opening its doors from 2 to 6 February 2022, the Spielwarenmesse will once again provide industry participants with the best possible parameters for business and networking.

The 72nd edition of the Spielwarenmesse has already received plenty of support from international exhibitors. Innovative special areas dedicated to specific themes are among the attention-grabbing presentation formats offered to companies by event organiser Spielwarenmesse eG. The Area for Service Providers is a new feature in Hall 3A.

Market leaders in Nuremberg
The toy industry is full of anticipation at the prospect of gathering again at Nuremberg’s Exhibition Centre. So far, more than 1,400 companies from57 countries have already booked their place at the fair – including all the industry’s key players.

This means that the current exhibitor numbers are only marginally down on those recorded at the same point in the registration phase for Spielwarenmesse 2020. 

Florian Hess, Executive Board Member Fair Management, Spielwarenmesse eG, feels upbeat about the current booking levels: “The figures underline the extremely high standing enjoyed by the trade fair around the world.” The international composition of the exhibitors is also seen as a positive sign. “The high number of countries bears witness to the expo’s lasting international pull,” emphasises Christian Ulrich, Executive Board Spokesperson.

Companies, wanting to appear at the Spielwarenmesse for the first time, can still register through the website at until 31 July. The process is both quick and uncomplicated. Newcomers can benefit from the affordable New Exhibitor Package, which includes a 9m2 exhibition stand with basic fixtures and furnishings as well as special marketing measures for first-time exhibitors and the Smart Package for Spielwarenmesse Digital. 

Dedicated Area for Service Providers
When shaping the exhibition concept, the organiser attaches much importance to continuity. Both the hall allocation and product groups will, therefore, remain unchanged. As in previous years, the Tech2Play area in Hall 4A will place the spotlight on innovations from the Electronic Toys sector.

The upcoming Spielwarenmesse will, however, have plenty of new ideas in store for the industry. The Area for Service Providers in Hall 3A, for example, will be celebrating its debut. This zone will be devoted to independent testing institutes, suppliers of production technologies, EPOS systems and packaging, as well as marketing and advertising specialists who will be offering their services to both trade and industry. Other highlights include a revised presentation of the latest product innovations and the topic of sustainability which will be cast a central role. 

Detailed information on the new Area for Service Providers can be found on the website at

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