The registration phase of Spielwarenmesse Digital for trade visitors starts today (January 19). Offering a range of functions for business and networking, the new platform will also provide a comprehensive live programme over the originally planned period of the Nuremberg toy trade fair, from February 2 to February 6.

Spielwarenmesse Digital brings together the worldwide industry, virtually. Buyers can register on the new platform at and set up their personal profile. Tickets can be obtained via Previously purchased tickets to the on-site industry event will remain valid for Spielwarenmesse Digital.

Live programme over five days

The digital inaugural event on February 2, to which all industry participants are invited, will launch the live phase of Spielwarenmesse Digital with the announcement of the winner of the ToyAward. Knowledge-sharing is also a focus: the presentations from the Toy Business Forum will be streamed via the platform on all five days. Topics range from current trends in retailing and toys to marketing, sustainability, and digitalisation. Spielwarenmesse Digital will also show the LicenseTalks product presentations from exhibitors. All participants can very easily add presentations which they are interested in viewing to their own calendar on the platform. After February 6, the presentations can be viewed on demand as videos. The presentations on the Toy Business Forum are available in German and English.

Arranging virtual meetings

In addition, Spielwarenmesse Digital will provide a compact overview of all participating businesses and their product ranges. Under the menu item ‘Exhibitors & Products’, all the companies are represented with their own entries. Alongside information about the company and contacts, the profiles offer an overview of product ranges and selected product entries, with text and images. And retailers can make direct contact with exhibitors using various communication tools including private chats, group chats, audio calls and video meetings. Virtual meetings, too, are easy to arrange. The platform also includes search and filter options. These allow users to quickly find relevant suppliers, innovations, brands, and licences and save them to their own ’favourites’ lists. The ever-popular Special Areas at the fair is also reproduced on Spielwarenmesse Digital.

Industry networking

A further highlight is the ‘Networking’ area. On the basis of interests saved in the user’s personal profile, the platform will recommend appropriate contacts to each participant. Using the search function, buyers can also easily find their trading partners and network with them.

Christian Ulrich, spokesperson of the executive board at Spielwarenmesse eG, which organises the Spielwarenmesse, said: “In Spielwarenmesse Digital, we are setting new standards. With this platform, we are providing the international toy community with an extensive industry network that will enable them to exchange ideas and develop new business relationships.” has tutorials available to help participants prepare for the fair. These short videos clearly explain the various areas and functions of Spielwarenmesse Digital.

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