New stores, relocations and the first large-scale outlet store are coming in the next few months, with 2027 plans “making good progress”
The Entertainer has detailed a major retail expansion initiative for 2026, including new stores, relocations and the opening of its first large format outlet shop.
The retailer’s plans include summer openings for a new, relocated and 25 per cent larger store in the St David’s Shopping Centre in Cardiff, alongside a brand-new store in Castleford’s Junction 32 outlet development in West Yorkshire.
Following the success of its first outlet store at Dalton Park in County Durham last year, The Entertainer will also open its first large-scale outlet shop. Spanning more than 8,000 square feet of space, it will open this May at the Galleria Outlet in Hatfield, Hertfordshire.
Andrew Murphy, CEO of parent company the Teal Group, hinted at further openings coming this summer.
“Before the start of the school summer holidays we expect to have more exciting store opening announcements to share, with great news incoming for toy enthusiasts in Manchester, Bedford and the Channel Islands, and are also making good progress with targets for 2027 in the midlands, the north-east and Scotland,” he said.
The new stores follow-on from a busy year in 2025, which saw a series of openings, relocations and refurbishments, including the extension of the Churchill Square store in Brighton, the relocation of the Cambridge and Bluewater stores and new openings in Portsmouth’s Gunwharf Quays, Aberdeen’s Union Square, Rushden Lakes near Northampton, The Gyle in Edinburgh and The O2 London.
