The promotion runs until November and spotlights toys and licensed lines for Bluey, Pokémon, Fuggler, KPop Demon Hunters and more
The Works has today launched an in-store activation that will place some of the world’s most recognisable children’s brands centre stage.
The Kids’ Favourites in-store event is designed to drive visibility and engagement across its growing licensed product range, and runs 14 September to 1 November.
The nationwide campaign will feature a dedicated front-of-store destination in all The Works locations, showcasing a curated selection of products inspired by some of the most-loved brands among children and families.
Building on last year’s success, this year’s activation will feature an expanded licensed range, with significant newness across many of the featured brands. Shrek, Fuggler, Monster High and LEGO ranges will be entirely new for the event, while Harry Potter, KPop Demon Hunters, Pokémon and Sonic the Hedgehog will all see a wide range of new products introduced for the event.
In addition, a dedicated front-of-store display unit will showcase preschool favourites Bluey and Peppa Pig, ensuring there’s something for children of all ages and interests.
Lynne Tooms, Chief Commercial Officer at The Works, said: “Licensed products continue to be a hugely successful and growing area for The Works, and we’re excited to build on that momentum with our Kids’ Favourites event this September. By bringing together some of the biggest and most-loved children’s brands, we’re making it even easier for families to discover the characters, products and seasonal essentials they love.
“With dedicated displays in every store and our Halloween collection arriving in time for half-term, we’re looking forward to creating a fantastic shopping experience that delivers great value and plenty of inspiration for children and families.”
As part of the activation, The Works will spotlight its best-selling licensed ranges and character-led products, complemented by a dedicated Halloween collection launching in stores and online from the 12 October.
First launched in 2025, Kids’ Favourites quickly became a hit with customers, and following strong performance and positive customer feedback, the retailer is investing in the initiative for 2026 on an even bigger scale, with more brands, more products and an enhanced in-store experience.
