Tipped as one of its top 10 toys for Christmas, Mon Ami will launch at the national retailer this autumn
US premium soft toy brand Mon Ami is expanding into the UK this autumn with a nationwide launch both in-store and online at John Lewis.
Founded in 2018, Mon Ami creates plush toys, dolls and keepsakes built around themes of friendship and belonging, with over 60 popular characters set to be available in the UK from 13 September 2026.
Across its character-led collections, Mon Ami uses storytelling to bring selected designs to life, giving them distinctive personalities and thoughtful details that celebrate friendship, imagination and belonging. Its Colette Duck has already been unveiled as one of John Lewis’ top 10 toys for Christmas 2026.
Sara Fulmer, co-founder and CEO of Mon Ami, said: “We’re extremely excited to be launching in John Lewis – one of the biggest, most well-respected retail brands in the UK – and to reach even more customers just in time for the busy Christmas period.
“Mon Ami is all about friendship. It doesn’t matter who you are or where you’re from, with Mon Ami there’s always a place to belong. From a child’s very first companion to a nostalgic keepsake that stirs memories years later, our creations celebrate the joy of friendship in all its forms,” she added.
“Whether they’re given to a newborn or kept by the young at heart, each piece is a gentle reminder of the wonder, comfort and imagination that comes from having a true friend by your side.”
Blending thoughtful details and sentimental spirit, each character is brought to life with their own distinctive personality that celebrates friendship, individuality and belonging. From Pia Peacock’s tropical elegance and Daphne Dragon’s golden good luck wings to Da PinchyLobster’s soft-hearted charm, no two characters are alike – each is designed to become more than a gift, but a memory in the making.
