Get set for May Mayhem next year, as the Toy Trust has unveiled its charity fundraising plans for 2023.

The organisation has revealed its Big Challenge for next year and is aiming to build on the success of it’s Around the World in 80 Hours event where toy industry individuals attempted to circumnavigate the globe, albeit virtually.

And among the month-long activity due to take place in the merry month at the end of spring is a similar attempt to circumnavigate the 18,000 km coastline of mainland Britain – again, virtually – by non-motorised means.
The May Mayhem initiative from the Trust is challenging the toy industry to carry out a month of collective fundraising anywhere in the UK, taking part in activities devised by themselves either individually or as part of a team. As well as the non-motorised circumnavigation – measured using popular app Strava – there will also e non-physical activity opportunities for would-be fundraisers.

The month-long idea enables entrants’ flexibility to organise events with colleagues or the wider industry, and also take part as individuals on lengthier challenges. Weekly progress reports will be issued by the Toy Trust highlighting initiatives and efforts, with a totaliser covering the distances covered.

The launch announcement stated: “As always, the event will aim to raise as much as possible for the Toy Trust whilst encouraging the industry to have great fun at the same time, and the event offers ample opportunity for the toy industry to demonstrate its creativity by coming up with unusual challenges, modes of transport, fancy dress etc.”

Further details will be announced shortly, with a list of ideas for fundraising activities. Further queries can be directed to and also check @TheToyTrust on Instagram.

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