Hunter Price helped develop a range of 14 Pudsey products and a suite of creative content assets to support the campaign and drive awareness
Working with BBC Children in Need and The Works, Hunter Price has combined its product design and creative expertise to give families more ways to get involved, from everyday accessories to hands-on activities.
The exclusive collection, which available in 400 stores nationwide, includes a mix of Hunter Price’s hero product categories, from a shopper bag and Pudsey shaped squishy, to stickers, stationery and arts and crafts which will go live this month.
For every product sold, a minimum of 20 per cent of every purchase will be donated directly to BBC Children in Need, helping to support children and young people across the UK.
Allana Holmes, commercial director at Hunter Price International, said: “We’ve all grown up with the iconic Pudsey bear and annual Children in Need campaigns. Every year, there’s new creative ways and challenges for people to do their bit for a charity which does so muchchildren and young people.
“Supporting charities and communities has always been a huge part of the Hunter Price DNA and this year, it was time to do our bit for this very special charity and create an inspiring range of products for the campaign and The Works.
“The Works is a brilliant home for this collection and seeing the range in store recently was really a proud moment for our team, and we hope it’s something we’re now able to build on for future campaigns.”
Claire Hoyle, chief executive at BBC Children in Need added: “We’re delighted that Hunter Price have created these special Pudsey products for our partnership with The Works. All the money raised will go on to make a difference to children and young people across the UK who are facing some of life’s toughest challenges, ensuring they have someone by their side when they need it most.”
