Barbie’s iconic house will be listed on Rightmove, and fans can experience the collaboration in person at a pop-up in London’s Covent Garden
Mattel’s Barbie has teamed up with the UK’s largest property platform Rightmove to find her new DreamHouse.
Barbie is moving, and she has found her new DreamHouse on Rightmove. The iconic house will appear on the UK’s largest property platform as a property listing for the very first time this summer, giving fans a unique opportunity to explore Barbie’s latest home.
Reflecting how ideas of the modern dream home continue to evolve, Barbie’s latest DreamHouse is designed for double the fun with two slides, two pools and spaces that celebrate customisation, entertaining and flexible living that brings people together.
Kelly Philp, Senior Director Dolls Marketing at Mattel EMEA, said: “For over 65 years, Barbie has inspired generations of girls to imagine limitless possibilities for their future, and the DreamHouse has always been part of that story. Since the very first DreamHouse, Barbie has represented independence, creativity and the freedom to define success on your own terms. As today’s research shows young women continue to shape what homeownership looks like, and we’re proud to celebrate that journey alongside Rightmove.”
Fans can also experience the collaboration in person at the Barbie DreamHouse Estate Agent Pop-Up in London’s Covent Garden from 24–26 July. Open to the public, the experience invites visitors to explore the brand-new 2026 Barbie DreamHouse, and celebrate more than 60 years of DreamHouse history.
Colleen Babcock, Rightmove’s property expert, added: “For many young women, homeownership remains a hugely important milestone, but the route to getting there isn’t always straightforward.
“Through our partnership with Barbie and her iconic new Dreamhouse, we’re celebrating the many different ways women are defining success, independence and their dream home today. Whether that’s a first home bought solo, with a partner or with a friend, what matters most is having a place that reflects your lifestyle and future ambitions.”
