The new pass options are tailored to individual’s objectives, with different pricing and experiences
Brand Licensing Europe (BLE) is introducing a range of pass options tailored to individual visitor objectives as part of its mission to elevate this year’s attendee experience.
Taking place on 6-8 October at Excel London, BLE opened online registrations last week and expects to welcome thousands of retailers, manufacturers, marketers, brand specialists and more to shape the future of fandom and consumer products across Europe.
This year, there are four pass types to choose from:
– The Standard Pass, which allows customers to retain all the main benefits of attending for free until October 5 (increases to £30 onsite);
– The Explorer Pass, designed for newcomers looking to learn about licensing before they arrive at the show for just £295;
– The Networking Pass, curated for an amplified networking experience and unlocks additionalmeeting credits with visitors from just £1,295;
– The Service Provider+ Pass, allowing industry services to unlock meeting access with exhibitors for £395.
“We continuously listen to our customers and know they attend BLE with very personal goals and priorities,” said BLE Event Director Ella Haynes. “Building on the success of Licensing Expo, we’re now bringing our learnings to the European market to allow them to unlock the same benefits and gain more from their time at the event. While some visitors enjoy the freedom to walk the floor and be inspired by the variety of brands and products on display, others come to learn about consumer trends shaping our industry’s future. And there are those who want to meet as many people from as broad a range of IPs as possible.
“Our new Explorer Pass is perfect for newcomers who know licensing is ripe with opportunity and want access to education before the show to prep, as well as at the event,” she added. “We saw huge appetite for this on our global event with over 400 people purchasing the access to education to ensure they came prepared, so it was a no-brainer to carry this across the BLE.
“The Networking Pass, on the other hand, is designed for attendees whose idea of success is maximising meetings and connections. And, of course, we’ve retained the Standard Pass. It’s important to stress the event’s main offering remains free right up until the week of the show to ensure BLE is as inclusive as possible to the European licensing community.”
Registration is now open on the BLE website.
