First-ever Puppet Company window display highlights the joy of puppets for six magicalsummer weeks
The Puppet Company is celebrating its 25th anniversary by taking centre stage at Hamleys Regent Street this summer with its first-ever dedicated window display.
Running from 11 June to 21 July, the installation transforms one of the world-famous Hamleys windows into a magical puppet-filled summer scene for visitors to discover in the heart of London.
To mark the occasion, a very special guest unveiled the window alongside The Puppet Company’s family team: Elmer, the much-loved patchwork elephant. Elmer was a core part of The Puppet Company’s character offering, bringing his stories and his message of individuality, kindness and self-expression to life for children and families through play.
The display, entitled 25 Years of Fun!, features puppets from The Puppet Company in amagical, summery funfair scene, at the centre of which puppets play on an enchantingmoving Ferris wheel with puppets in the seats, while a hot air balloon floats in thebackground. There’s even a nod to the World Cup in the shape of three puppet lions playingfootball.
Sue Lockey, Owner and Co-Founder, The Puppet Company, says: “Like many other families, we have fond memories of the whole family visiting Hamleys over the years. Being a regular supplier to the famous shop and helping with its puppet shows has been a wonderful experience – but being in the window is a dream come true. It’s something that my husband and our late co-founder Peter Lockey would have absolutely loved: bringing the magic of our puppets to life!”
The display will also be a wonderful reminder of the long-standing relationship betweenHamleys and The Puppet Company. There’s even a replica of the iconic and much-lovedHamleys Puppet Theatre, one of the store’s most popular attractions, which runs puppetshows using The Puppet Company’s puppets.
Keane Herman, Head of UK Retail Trading at Hamleys, said: “This display is perfect for the carefree summer months. We’re delighted to be working with our friends at The Puppet Company on this marvellous project – especially as they celebrate 25 years of bringing puppets – and fun – to children and adults across the globe.”
All the puppets showcased in the Window One display can also be found in the large area ofthe ground floor devoted to The Puppet Company, centred around the Puppet Theatre andloved by children and adults alike.
