Mattel has appointed Tarek Moussawer as Commercial Lead, Middle East. Based in Dubai, Tarek will represent Mattel across the region and support the company’s commercial priorities and long-term growth ambitions as it continues to expand its brand-centric and IP-driven business across the Middle East.
Tarek brings more than 20 years of leadership experience across retail, licensing, franchise development, commercial strategy, and omnichannel transformation, having worked with consumer-facing businesses throughout the region. His appointment comes as Mattel continues to expand the reach of its iconic portfolio across toys, consumer products, retail partnerships, licensing, and family entertainment experiences throughout the Middle East.
