Former Mattel exec Mark McColgan has been appointed to the role, reporting to CRO Christoph Frehsee
Tonies has appointed Mark McColgan as General Manager, North America, reporting to Chief Revenue Officer Christoph Frehsee.
“Mark is a dynamic leader with a proven track record of creating affinity for beloved brands,” said Christoph Frehsee. “As we continue to deepen our footprint in North America, Mark’s expertise and deep understanding of the market will be instrumental in continuing our high-growth momentum, making the US and Canada a key driver for Tonies’ global growth. I look forward to working with Mark as we scale established and new partnerships in North America and realize our full potential in Tonies’ most important growth market.”
Mark brings more than two decades of leadership experience in the toy and consumer products industries to role. Most recently, he served as Senior Vice President and General Manager of Mattel US, where he led strategy, sales and commercial growth.
“Building on strong momentum, there is massive, untapped potential in North America, and I’m thrilled to be joining the team to bring the Tonies’ unique experience to even more families across the country,” he said.
Having started his career in the industry as a store manager and buyer, he went on to scale major consumer brands and drove profitable growth in competitive markets in positions across the US and UK.
Tobias Wann, CEO of Tonies added: “North America is key to our global growth strategy. We have big ambitions, and we are delighted to have Mark join us to lead the next phase of scaling this important market. With his appointment and Christoph Frehsee fully moving into his CRO role, we are elevating our leadership to pursue our ambition of becoming a truly global icon – a brand trusted by families everywhere, with an ecosystem that grows along with kids as they get older.”
