The online retailer has announced 14 toys it expects families to choose this Christmas
True Toys has announced its top toys for Christmas 2026, as the online toy retailer heads towards its first festive period.
There’s no number one or ranking; each products is independently chosen by the True Toys team, from big-name favourites to emerging hits, great value gifts and a few choices the retailer believes deserve a little more attention.
“It’s our first Christmas as True Toys, so we didn’t want to just put another list out there. We wanted to give a true reason why we believe every toy on The True List deserves its place.” said Alex Woolfstein, Commercial Director, True Toys.
“This may be our first Christmas as True Toys, yet we have years of toy-buying experience behind us and as parents ourselves, we understand the reality of choosing the right gifts. We also wanted to shine a light on a few toys we think families should have on their radar too.
“Our list reflects what True Toys is all about. They’re our honest choices, made with real families and real budgets in mind. We hope The True List becomes something families can look out for and trust every Christmas, knowing that if a toy is on there, it’s because our team genuinely believes it deserves to be.”
The True Toys True List 2026 is:
Everyone’s Talking About It: It’s on everyone’s list for a reason – FurReal Gabby the Grow & Roar Tiger
Worth The Hype: You’ve seen it everywhere. We think it lives up to it – LeapFrog Scoop & Learn Ice Cream Pop Up Shop
The Christmas Morning Scream: The one you buy for that reaction – Bayer Dolls Pram
The Surprise Obsession: The one they didn’t know they wanted. Yet. – Heishi Bracelet Maker
Little Gift, Big Reaction: Proof that brilliant doesn’t have to mean expensive – Play-Doh Retro Mix and Play
The Parent Takeover: Kids will love it. Grown ups may love it more – MGA’s Miniverse Real Music Record Player
The One They Won’t Put Down: Christmas lunch may have to wait – Disney Princess Projector
Still Going Strong In January: Because great play goes beyond Boxing Day – DecoTime 300 markers
True Toys Wildcard: Under the radar. Unexpected. Seriously good – Buki Professional Studio Pottery
One To Watch: Our buyers’ expert pick. Don’t leave this one too late – PlayShifu Peppa Pig Toy Interactive Plush
Truly Traditional: Some Christmas gifts just never go out of style – Huffy Bike
The Gift That Keeps Giving: A hero gift with plenty of sidekicks – Tonies box 2 – Bluey starter set
Made To move – we don’t like to sit still either! – Boldcube Stunt Scooter
Always On The List – from small surprises to showstoppers – Lego Creator & KPop Demon Hunters sets
The True List marks the start of a much bigger first Christmas for True Toys, with the retailer preparing to unveil its major festive campaign.
