The Lego Group has today reported earnings for the full year of 2025, achieving double-digit growth in revenue and operating profit. Demand for Lego products was high in all market groups and among both children and adults, driven by strong brand equity, innovative new products, strategic partnerships and excellent retail execution. As a result, the Lego Group significantly outperformed the growing toy market and increased its market share. The company continued a high level of investments on strategic initiatives and capacity expansions to support growth.
Niels B Christiansen, CEO, said: “We are very pleased with our record performance in 2025, building on last year’s success. Our innovative and extensive portfolio, combined with the strength of the Lego brand and an effective operating model, drove high demand. We delivered these results by being both creative in product innovation and efficient in operations, bringing Legi play experiences to more kids than ever before. As we continued to invest in future growth, we brought multi-year strategic investments to life and reached more than half renewable and recycled content in the materials we buy to make Lego bricks.”
“Revenue grew 12 per cent to DKK 83.5 billion (GBP 9.64 billion) driven by sustained strong demand for the Lego portfolio leading to growth in all market groups, especially in Western Europe, Americas and CEEMEA”
Revenue grew 12 per cent to DKK 83.5 billion (GBP 9.64 billion) driven by sustained strong demand for the Lego portfolio leading to growth in all market groups, especially in Western Europe, Americas and CEEMEA. Consumer sales increased by 16 per cent, outpacing the overall toy market which grew 7 per cent.
Operating profit grew by 18 per cent to DKK 22.0 billion (GBP 2.54 billion) supported by high revenue and scale efficiencies. This was strengthened by ongoing productivity initiatives that enabled reinvestments in capacity expansions and strategic priorities to support short- and long-term growth, like sustainability, supply chain network and digital technology. Net profit, exceeding expectations, increased by 21 per cent to DKK 16.7 billion (GBP 1.92 billion).
See tomorrow’s newsflash for a more detailed report.
